SEATTLE--(Business Wire)--
In support of the launch of Agilent`s newest signal analyzers, Hydrogen
Advertising has launched new vertical-market print ads for the company. The PXA
and CXA signal analyzers, the newest additions to Agilent`s industry-leading
X-Series signal analyzers, are supported by new print ads initially reaching
engineers in design and manufacturing in the aerospace and defense industries
and general-purpose electronics manufacturing, respectively.

The new print ads appear in vertical-market publications around the globe. The
key objective is to raise awareness and generate leads for the new X-Series
signal analyzers, which are designed to evolve with customers as their
engineering and testing needs change, keeping test assets current and extending
instrument longevity.

"Hydrogen continues to do an outstanding job identifying the key messages that
our highly technical, BtoB customers need to hear to make informed purchasing
decisions," said Barbara Asbury, EMG advertising manager, Agilent Technologies.

The new ads tap into Agilent`s "Power of X" marketing strategy - an overarching
effort to educate vertical-market audiences on the speed, scalability and
superior quality of new Agilent X-Series products. Agilent X-Series signal
analysis spans instrumentation, measurements and software, providing the
flexibility to satisfy business and technical requirements across multiple
products and programs, now and in the future.

"Through collaboration with Agilent, we were able to develop ads that speak to a
technical engineering audience in a way that is credible and appealing," said
Tom Scherer, co-founder and executive creative director, Hydrogen Advertising.
"At the same time, we`ve built in messaging that provides a `wow factor` for
customers demanding the very best product for today`s and tomorrow`s needs."

About Hydrogen Advertising

Founded in 2001 by a group of Seattle`s most seasoned advertising and marketing
veterans, Hydrogen Advertising provides a full suite of marketing services - Web
marketing, broadcast, print, non-traditional, media planning, PR, DM, campaign
measurement, strategic planning - to West Coast companies. The agency`s forte is
creating integrated marketing programs that deliver specific outcomes. Among the
agency`s clients are Kenworth Truck Company, ÁegisLiving, eBay, Microsoft and
Agilent Technologies. www.hydrogenadvertising.com.

for more details:
http://www.reuters.com/article/pressRelease/idUS155667+13-Oct-2009+BW20091013